Director of Training and Marketing
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About Heraeus Medical
Restore mobility from severe osteoarthritis or bone disease? Improving surgical outcomes with bone cement? Heraeus Medical offers advanced solutions from orthopedics to infection management. Excellent quality drives us and brings joy back – into the lives of patients and into your work. What about you? Play in the top league of medical technology at Heraeus Medical.
Heraeus Medical, headquartered in Wehrheim (Germany), is an Operating Company of the Heraeus Group. The Technology Group delivers world-class quality in the areas of Metals & Recycling, Healthcare, Semiconductor & Electronics and Industrials. As one of the top 10 family-owned companies in Germany, Heraeus employs around 15,200 employees in 40 countries.
This position has two primary responsibilities: Leading sales training on the Heraeus Medical portfolio of products and services for both internal stakeholders (Heraeus Medical US employees) and external audiences (hospitals, health systems, and surgeons), and driving strategic marketing initiatives. These initiatives include developing impactful marketing materials, collateral, and content for digital and social media channels. Additionally, this role supports the sales team by providing product expertise and training resources to enhance market success.
The following challenges await you:
- Assists in creation of marketing collateral and digital campaigns
- Ensure brand consistency and alignment with corporate objectives
- Analyze market trends and competitor activity to inform strategy
- Design and implement sales training programs, workshops, and educational content for new hires, existing W2’s and 1099’s
- Align training initiatives with marketing campaigns and product positioning
- Track and report training outcomes and impact on sales performance
- Partner with product management, sales, and clinical to ensure integrated messaging
- Support development of educational materials for marketing initiatives
- Serve as a subject matter expert for internal and external stakeholders
- Plan and manage a training and marketing budget to maximize business opportunities.
- Recruit, train, and manage both marketing and training teams to provide field product inquiries from the field, provide in-services, and strategically support the US sales team.
Your Profile:
- Bachelor’s Degree (Business, Marketing or Biology preferred)
- Minimum of 5 years of experience in the medical industry required
- Strong sales background with demonstrated performance record
- Ability to learn medical device product platform
- Self-starter, independent sales management skills
- Sales training experience in the medical device industry preferred
- Medical/Medtech marketing experience is a must
- Proven ability to lead cross-functional teams and manage complex projects
- Excellent communication and presentation skills
- The equivalent combination of education and experience will also be considered
ReqID: 58550
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